This blog article will break down the fundamentals of RevOps as a Service.

By the end, you will have everything you need to know to make an informed decision about investing in RevOps consultants.

1. What is RevOps as a Service?

RevOps as a Service is an innovative approach for modern, high-growth startups.

It blends:

The key benefits of revenue operations.

With the convenience of outsourcing.

This model allows organisations, regardless of size, to access specialised RevOps expertise…

Without the burden of maintaining a full-time in-house team. 

Imagine, for instance, a small FinTech startup wanting to scale its operations. 

Instead of hiring a full-time revenue operations consultant (lots of time, money and admin), they opt for fractional RevOps consulting, getting tailored support exactly when needed.

This means several problems have been avoided:

• They have avoided costs of a full-time hire (especially if they outsource a Solo RevOps team)

• They have access to experienced RevOps consultants at a fraction of the cost

• They don’t need to manage or train extra people

So how does it benefit the business?

At its core, revenue operations as a service connects sales, marketing, and customer success teams.

This ensures a unified approach toward revenue generation. 

Which basically means more profit for the business.

The key day-to-day benefits of RevOps functions include:

• On-demand expertise: Access to fractional RevOps professionals without the overheads.

• Scalability: As businesses grow, they can adjust the level of service to meet increasing demands.

• Cost-effective solutions: Eliminating the need for a full-time hire leads to significant savings (and not just financial!).

As a consequence of investing in RevOps consulting:

Companies can focus on their core activities.

AND improve efficiency of processes…

AND integrate new automations and tech…

AND reduce friction for customers…

AND receive tailored advice to optimise their revenue streams and improve their go-to-market strategy. 

So while the concept may seem straightforward, RevOps consulting can significantly change the trajectory of a business’s growth.

2. Benefits of RevOps as a Service

Fractional RevOps consulting provides several benefits to growing businesses.

Sales & Marketing Alignment

One of the most noticeable advantages is the alignment of sales and marketing teams:

Traditionally, these two departments operate in silos.

Which can lead to conflicting objectives and wasted resources.

Obviously, this is bad for business.

But, when sales, marketing, and customer success work cohesively (thanks to RevOps!),

Organisations can create a seamless customer experience.

This leads to:

• Improved communication: Reducing misunderstandings that can prevent delays or lost opportunities.

• Feedback loops: Creating systems where sales provide feedback on lead quality sends valuable information back to marketing. This iterative process helps refine campaigns to better resonate with potential customers.

• Faster decision-making: With insights aggregated from various departments, businesses can make informed choices quickly.

• Reduced friction for customers: The buying process becomes much more efficient and seamless.

• Shared goals: Makes sure everyone works toward the same revenue targets.

• Unified tech stack: Which is easier to manage for everyone.

Example:

Picture a bustling marketing team:

They’re putting in hours crafting a compelling email campaign,

While, across the hall, 

The sales team battles against a backlog of misinformed leads

Who simply aren’t qualified for your offer. 

Or are speaking to you with the wrong ideas.

Sound familiar?

This lack of connection can lead to missed opportunities, frustration, and, ultimately, lost revenue. 

RevOps consulting aims to prevent problems like this.

On-Demand Expertise

Another key benefit is access to expertise:

Instead of relying on in-house colleagues (who may spread themselves thin),

Organisations receive data-driven insights from seasoned professionals who specialise in revenue operations. 

This expertise can enhance:

• Sales enablement: Strategies tailored to increase conversion rates and boost sales productivity, and therefore revenue.

• GTM strategy: Implementing analytics tools that help you to make informed business decisions.

Moreover, the scalability of this service is a game-changer. 

Businesses can easily ramp up or dial down the level of support they need.

Which minimises unnecessary spending.

This flexibility allows companies to respond quickly to market shifts or growth spurts,

Without the hassle of restructuring in-house teams.

In summary:

RevOps as a Service enables businesses to harmonise their operations, 

Tap into expert knowledge, 

And remain agile in an ever-changing landscape.

Data Integration

One of the most crucial aspects of RevOps is data integration. 

In today's data-driven world, companies are inundated with information from various sources:

—CRM systems, marketing tools, customer feedback platforms, and more. 

Without RevOps, this valuable data can remain unused.

Imagine a marketing team launching a new email marketing campaign:

Without real-time feedback from the sales team about customer interactions, their campaign will fall flat. 

This disconnect can lead to squandered opportunities. 

Or even hurt existing customer relationships.

Which can, in turn, cause lost revenue.

By leveraging on-demand RevOps, businesses ensure comprehensive data integration across all platforms, creating a single source of truth. 

Key advantages include:

• Holistic view of customer journeys: By combining data from multiple touchpoints, teams can analyse how customers interact with their brand across channels.

• Enhanced decision-making: Teams equipped with integrated data can make more informed decisions.

To effectively harness data, companies should take the following steps:

1. Identify key metrics: Determine what data is essential for achieving business objectives.

2. Select integration tools: Choose platforms that facilitate seamless data flow between systems.

3. Regular reporting: Automate a routine for analysing integrated data to refine strategies continually.

Integrating data within RevOps helps streamline processes, capture more revenue, and ultimately, make better decisions.

3. How do I get started with RevOps as a Service?

Now you know how RevOps consulting can help you.

The next logical step is to explore how to implement RevOps effectively. 

Doing so starts with two critical aspects:

1. Choosing the right provider and 

2. Navigating the onboarding process

Choosing the Right Provider

Selecting the right RevOps service provider is important…

And confusing.

You probably have 10+ different options and don’t know which one to pick!

So to help, here are the 6 key factors you must consider (in order of importance):

1. Proven Track Record:

• Do they have great testimonials and reviews?

• Have they solved similar problems to yours?

2. Revenue-Driven:

• Do they want to help grow your business, or are they only interested in being paid?

• Have they helped other businesses grow?

• Will they provide you with valuable, data-driven insights?

3. Industry Knowledge:

• How much do they know about your specific industry?

4. Experience: 

• Which areas of RevOps are they strongest in?

• Does their expertise align with your business needs?

5. Customization: 

• Do they apply a one-size-fits-all approach to RevOps, or will they tailor their work to your business?

• How adaptable are their approaches to changes in your business strategy?

Onboarding Process

After making your choice, it’s time for onboarding.

Here’s our onboarding process at RevOps Consulting:

1. Onboarding call: a quick chat to establish your business needs

2. Scope the work: deciding on you key priorities that will achieve the greatest results for your business

3. Go time: set up access to your CRM and other tools, then begin implementing!

4. Comms: You receive regular progress reports and problem updates.

5. Milestones: We’ll work together to review progress and adapt our approach as needed.

Getting started with RevOps Consulting is simple.

Just submit a contact form and we’ll be in touch to help you decide if RevOps as a Service is right for you.